Have you taken time with your website to map content to your sales funnel? You could see better results by customising your content for each … [Read more...]
What can small businesses learn from big business websites?
I SPENT many years working in very large companies in various combinations of online business department or unit. This started out in … [Read more...]
Keeping it clean: maintaining quality on a multi-author website
APPROACHES TO website ownership, development and maintenance differ widely across different companies and over time, dependent on company … [Read more...]
Do national spelling differences matter to a global audience?
Ever since Noah Webster's early nineteenth-century dictionary standardised key differences in US spelling from its British English source, … [Read more...]
5 Things to Consider in Getting Your Home Page Right
You have a few seconds online to make a good impression before a user gives up and moves onto the competition. Your home page is a critical … [Read more...]
Why You Need a Style Guide for your Website
My first proper job was as a publishing editor, working on educational magazines, and the way we worked to produce the magazines was very … [Read more...]
Positioning Your Website for Business
If you are starting out with a new business, or reviewing status on the one you have, you will need to look carefully at how you set up or … [Read more...]
Who Put That There? How to Survive a New Website Launch
It’s exciting. You spend a lot of time and energy and cash setting up a shiny new website; you have re-launched from a customer perspective, … [Read more...]
The Real Value of Measuring Website Conversion
With the free availability of Google Analytics, there has never been a better time to get a firm grip on your website statistics, and to … [Read more...]
Is it content, or content planning, that is king?
One of the unfortunate side-effects of everyone having a website is that pretty soon a website can look dull, flat and empty; and a … [Read more...]