A CRITICAL step in any business is being confident that you know your customer and can target your efforts accordingly. Every business … [Read more...]
My Top 5 blog posts of 2013
SO 2013 is finally coming to an end, with only celebrations and entertainments left to enjoy. I have had a great year this year, and am … [Read more...]
Getting the most value from a content marketing audit
How do you discover if your content is meeting your current online objectives? Assuming you are busy in your business, you rarely have the … [Read more...]
Are you really tapping into your content marketing potential?
In 2013, 92% of B2B marketers stated they had an ongoing initiative for content marketing (Content Marketing Institute Survey). Looking … [Read more...]
What can small businesses learn from big business websites?
I SPENT many years working in very large companies in various combinations of online business department or unit. This started out in … [Read more...]
13 steps to a sparkling online spring clean
Why is it that clutter is more offensive on a sharp spring day when there is so much promise of new beginnings and sunshine is in the air at … [Read more...]
Kickstarting a blog: guide to planning, starting and sustaining. Part 2 – starting
In the first of my series on kickstarting a blog I covered how spending time in the planning stage and answering questions about what when … [Read more...]
The Battleground Between Google and Facebook: Social Search
The battleground between Google and Facebook just came a little bit clearer with Facebook's much-anticipated announcement of social graph … [Read more...]
My Top 20 blog posts of 2012: Numbers 1-10
Our house is in danger of being sunk under advent calendars bought by kind friends and family, there is a light covering of snow on the … [Read more...]
Keeping Your Website Fresh
One of the web's ongoing challenges is keeping your website fresh for customers and in-line with your evolving strategy. Looking at your … [Read more...]
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