If you work alone as a sole trader, you may not recognise the need for a social media policy, as you have the judgement call on what is … [Read more...]
Likeability and Trust – Who Should I Follow Back on Twitter?
I've blogged previously on Twitter follower strategy, how to keep focused on who you are tweeting with and why you are doing so, and more … [Read more...]
People buy from people: how to gain likeability and trust online
Meeting new people in 'the real world', you quickly develop a sense of who they are, what they stand for and how a relationship with them … [Read more...]
How to keep momentum going and going
If you have been following my last few posts, I have been talking about how to position yourself online, what to consider about personal … [Read more...]
How do you measure up online? Part 1: Personal brand
When I started this August series of blogs, I talked about benchmarking your current digital footprint online, and assessing what you … [Read more...]
How old-fashioned
I had a call from a guy called Sam, who was cold-calling on behalf of the Daily Telegraph. He asked which newspaper I read, and was … [Read more...]