How do you discover if your content is meeting your current online objectives? Assuming you are busy in your business, you rarely have the … [Read more...]
Are you really tapping into your content marketing potential?
In 2013, 92% of B2B marketers stated they had an ongoing initiative for content marketing (Content Marketing Institute Survey). Looking … [Read more...]
Why your content expiry date matters
MUCH has been written about the value of keeping content fresh and updated, but less about the equal need to delete content that is no … [Read more...]
Setting out your content marketing strategy in seven easy steps
WITH SO MUCH ATTENTION given over to content marketing at the moment, it might be tempting to jump straight in and start reaching out to … [Read more...]
Creating content is hard: how do you overcome the barriers?
I REALLY think I have read enough about content marketing to last me some time; it's the kind of buzzword that is bandied about and masks … [Read more...]
Do national spelling differences matter to a global audience?
Ever since Noah Webster's early nineteenth-century dictionary standardised key differences in US spelling from its British English source, … [Read more...]
My Top 20 blog posts of 2012: Numbers 11-20
Welcome to the second part of my run-through of my most-read blog posts of the year (you can catch up on Part One, numbers 1-10 here). Not … [Read more...]
Keeping Your Website Fresh
One of the web's ongoing challenges is keeping your website fresh for customers and in-line with your evolving strategy. Looking at your … [Read more...]
Mindmap your way to unleashing new content ideas
There comes a time occasionally when every writer gets stuck for content generation ideas or inspiration. One trick you can use if this … [Read more...]
Making Sense of the Changing Social Media Landscape
Over the last few years, fredcavazza.net has been providing a useful top-level snapshot of all the social media sites. This snapshot … [Read more...]