I SPENT many years working in very large companies in various combinations of online business department or unit. This started out in … [Read more...]
Why your content expiry date matters
MUCH has been written about the value of keeping content fresh and updated, but less about the equal need to delete content that is no … [Read more...]
Gain more insight and impact with Twitter lists
ARE YOU USING Twitter lists as part of your social media activity? Lists are an under-used Twitter feature that can help you improve your … [Read more...]
Setting out your content marketing strategy in seven easy steps
WITH SO MUCH ATTENTION given over to content marketing at the moment, it might be tempting to jump straight in and start reaching out to … [Read more...]
Keeping it clean: maintaining quality on a multi-author website
APPROACHES TO website ownership, development and maintenance differ widely across different companies and over time, dependent on company … [Read more...]
Where do you go to find content ideas? Eight tricks to try when you are out of inspiration
GENERATING content ideas on a regular basis can be a daunting task; if you are blogging to a schedule and a planned calendar, the risk is … [Read more...]
Creating content is hard: how do you overcome the barriers?
I REALLY think I have read enough about content marketing to last me some time; it's the kind of buzzword that is bandied about and masks … [Read more...]
Do national spelling differences matter to a global audience?
Ever since Noah Webster's early nineteenth-century dictionary standardised key differences in US spelling from its British English source, … [Read more...]
What did I learn when I stopped blogging?
FIVE MONTHS ago I stopped blogging. After two years of exploring and writing about social media, online operations and strategy, and finding … [Read more...]
Out of the shallows: time to jump in the deep end
I started this blog two years ago; I was in a very different place then, my little boy was just in nursery and my little girl settled in … [Read more...]
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